What is profitable to sell now? What can you sell to make money? Ideas for a profitable business Who ordered what

Greetings. Are you wondering: “what can you order on Aliexpress in 2019?” then you have come to the right place. Because I will try to help you, and also tell you how to save on online purchases.

In fact, Aliexpress simply has great amount various inexpensive things - this is what makes it so popular.

Please note that the article is updated and supplemented, so do not lose it.

Let's not talk about manufacturers and quality, although often everything is fine with this, nevertheless, you understand what I mean. Just look at the original, interesting and inexpensive things that you can buy much cheaper and the existence of which you may not have even suspected.

I’ll show you what you can order on Aliexpress for 50 rubles, 100 or more. I wanted to do this by giving only ideas, not inserting links to the product, but then I discovered that some things are simply impossible to find, so I will link. And even if you don’t like anything from the first products, do not rush to close the article, scroll through all the products, something should interest you. Be sure to, at the end, look at what I teach you in terms of saving on purchases.

The article is dedicated to everyone, regardless of gender and age.

It will be useful

Before you start shopping, register in AliExpress. If you don’t know how, then read the article: “”. In it I describe not only registration, but also give practical advice on shopping on this online resource.

Now let's get started.

What interesting things can you order on Aliexpress from 100 rubles?

Everything is deliberately written scattered. I could sort by the most interesting products on Aliexpress from start to finish, but this would be my opinion and someone might not like such sorting. I also apologize if the price does not always match the title.

By the way, the answer to the frequently asked question: “What is most often bought on Aliexpress?” is here (meaning, everything that happens next, and not a specific product):

Power bank, which will emit heat when you press a button.
Portable garlands. That is, they run on batteries.
Phone charger. Without words, I think everything is clear.
Glowing bear.
I don’t know about anyone, but for me it’s a nostalgic toy. Only now I realized that it’s Santa Claus, not Father Frost. I haven't seen this toy for a long time.
T-shirt that has the property of repelling water.
Heating blanket in the car.
A bunch of different garlands. The picture doesn't even show half of what the seller provides.
Christmas tree decorations. Or this option.
Beautiful glowing Christmas tree.
Temporary New Year glowing tattoos.
New Year's stickers for nails.
This is the rain with the effect of snow.
Very beautiful pillowcases for pillows. Or this option.
✓Rubik's cube connected via Bluetooth and thanks to a special application you can learn to solve it; when you twist it, the movements will be transmitted to your smartphone, and the application will tell you where to twist.
I found this wonderful thing Charger- it's just gorgeous! It's on a magnet. Insert a mini-USB into the phone (a small transmitter, you can see in the picture) and when you want to charge the phone, just bring the wire to it and it will be magnetized. It is very convenient, for example, if you have children or you hook up a wire in the dark, anyone who has encountered this knows. And by the way, pay attention to the number of orders (per this moment there are 19,000 of them), apparently I’m not the only one who thinks this is a useful thing.
Keyboard for true gamers.
A cube so that you no longer look for something to nervously click while waiting for something. Or remember those bags with pimples that are so nice to burst into, this cube has an imitation of them.
Charging cable, which, after damage in the most problematic place - on the bend, can be replaced independently.
Base with motion sensor. A useful thing when it hangs where you appear for just a minute.
Flask with liquid, showing the temperature changing its state inside (muddies the water, settles, etc.).
Yes, yes, what would it be without a spinner? And also the cheapest, the smallest, the most beautiful and expensive, or all in one (including a lighter). Do you remember how, out of idleness, you turned your flip phone (phone) at a bus stop or while waiting for a call? So, now use this instead of a slider or the same clamshell.
You have to collect this wind monster yourself, and after that you will see something hellish creature gets up to. When the mechanism comes under the air flow, it will start working and walking, as if it were really alive, and it looks very strange.
✓Folding bottle for 10 liters. Without water, the size of a plate.
Very comfortable headphones, but buy it for them (or make it yourself) protection against wire bending(a link to this product with a picture will also be below).
Expensive, but very cool wireless headphones. It's cheaper here.
But here it is even cheaper, more beautiful and more convenient.
Gyroscopic plate, which will not allow the child to turn the contents onto the floor, no matter how hard he tries. Lots of orders, by the way.
Bluetooth lock. When you approach it with Bluetooth on, it will open, or you can set it to unlock with confirmation.
Tritium keychain. They say it can burn for up to 10 years without any recharging.
Found a cool robot from the Star Wars movie on the control panel. Just a great and unusual gift for a child, although not only that.
Tiny column, but for its size it has a loud sound.
✓Bone conduction headphones. These headphones transmit sound not directly, but through vibrations; this is done for athletes who need to hear external sounds in addition to music.
Beautiful garlands in the form of stars.
I don’t know how to explain what it is, but we once made something like this out of cardboard and tape and were amazed at how it worked. In general, it’s also like an anti-stress. And in fact, it is no worse than the same spinner.
I don’t recommend buying little-known brands of external chargers, so here is the original from the well-known Xiaomi company.
Very compact umbrella.
Quite a convenient thing.
✓Infinity mirror, the point is that when it is turned on, the diodes inside burn and, thanks to the effect of the mirrors, an infinity effect is created when trying to look inside. There are different options.
Rubber pads on a car bumper, I think it’s clear that this can save you from unwanted scratches when driving in narrow places.
✓Posture corrector. It’s not very practical to wear it in the summer, but in the winter you can improve your posture quite well, and it won’t be visible under a sweater.
If they came up with this, it means that a fishing enthusiast can ease his torment. ✓Portable device , which will make it easy to make a loop on the hook.
Bicycle bag with a compartment for a smartphone. Mounts in the corner between the handlebars and the frame.
Spinner with motors. In short, they moved on, now it will not only spin, but also fly.
✓Scarecrow in the form of a hawk. The wind will create the impression that it is flying, and as we know, many animals are afraid of the hawk.
Pants that can instantly be turned into shorts by unfastening the bottom. So, pants-shorts.
✓Flexible mouse, when the flat one is turned off, when the curved one is turned on, everything is simple.
Levitating lamp, works on the principle of magnetic fields, that is, it weighs in the air and even rotates, receiving energy from the air. They say it can last up to 20 years.
✓Vertical scrambled eggs. A unique way to serve good old scrambled eggs.
✓A board that can take two forms: one for cutting, and the other for pouring out the chopped.
Manual vegetable chopper.
Micro SD Wi-Fi Adapter. A useful thing for transferring files from a flash drive over Wi-Fi.
Portable urinal. There will also be a facility for women down there.
The already well-known neocube puzzle toy is a rather interesting little thing that will kill your time in difficult moments. Neocubes come in different sizes, colors, shapes and even glow. Therefore, everyone can choose their own taste and color.
Cheap, round mouse pad.
The pump, of course, performs the main function, but for how long is unclear. The main feature is very small.
Mail Gloves. Perfectly protects hands from cuts and punctures thanks to the material that is resistant to such damage.
And this heat resistant gloves can withstand temperatures up to 500 degrees - this is thanks to the special material that is used for firefighter uniforms. The lining is made of cotton, and it is breathable, so your hand will not sweat.
Bicycle lock. And here is another one, with a password.
- a metal that melts at human body temperature. Harmless.
✓Smart watch with a hidden camera, flash drive and SIM card, the camera is pretty good, I saw this watch myself.
Well, what should we do? Not all of us have found the one... but at least this way it will be possible to take away the sadness. Although, I’m afraid, this kind of washing in the shower will not end in the most standard way. ✓Dispenser for gel, shampoo.
This opener is designed to open any can or bottle.
A flash drive that will break the computer you insert it into.
with LED clock, very cool for summer on hot evenings.
Inexpensive light with motion sensor. Firstly, it will last a long time, and secondly, you no longer need to worry about turning the light on and off, it will turn on and off on its own.
Mirror varnish.
Basically, this is a shovel and it is for survival, so to speak, but in addition to its main purpose, there are a lot of side purposes.
Unfortunately, Soap is not available yet.
✓Smart ring. 1000 purchases.
LED candles with remote control look very realistic.
✓Magnetic levitation display, serves as an unusual stand.
I think it’s extremely obvious what this is for.
Cordless gas soldering iron
An excellent attachment for the faucet, it sprays water, thereby saving consumption and making hand washing more enjoyable. Also, pressing it to the tap, water will flow as usual.
Extended adapter for socket.
Hydrophobic sand. Does not get wet in water.
And of course kinetic sand.
Wireless charger- inserted the transmitter into the phone, hid it under the case and no longer needed to poke the charger back and forth, just put the phone on the block and that’s it.
Water-resistant lightweight shoes.
Socket with timer. Imagine how convenient this is when you urgently need to leave, but the soup is not finished cooking, but you know that it would take another 10-15 minutes. he'll finish boiling and that's it.
.
Dice from 1 to 100.
Mill. Spins when light hits it.
A rather expensive, but very funny little thing is a roulette that emits electricity, and as I understand it, if the price is that high, then the impact force is not childish, which adds excitement.
Housewives in the kitchen.
Reflective tape
Now the men will appreciate it - pocket level.
I wouldn’t be surprised if someone has already seen one of these patterns. You can get your satisfaction by ordering a mouse pad.
You can use this folding saucer as a candy dish or put fruits, but in general it is shown everywhere that it is for vegetables, but in my opinion this is not very practical.
Very original mill photo frame.
Candles burning in different colors.
Portable scanner. This is an especially indispensable thing for students, although if you think about it this way, this device will be useful to many people.
Smart plasticine. Its main weakness is its magnet; the stronger it is, the more interesting the substance behaves.
✓Electronic lighter. The wind is unlikely to interfere with it, charging via USB.
Spirograph puzzle is a ruler with which you can draw beautiful patterns.
Stylish inexpensive jacket on sale (5 shades). This is also good.
Now you can easily and simply make snow cakes and play snowballs. Great gift to kid.
A great item for housewives and more. After all, it can be used for other purposes.
- a thing to avoid injuring your fingers when cutting vegetables/fruits, etc.
For French fries, although not only.
Watermelon "knife".
But it's not as cool as this one. Just look at how quickly you can cut a watermelon.
Interesting cube for adults.
✓A product for rubbing glass so that water and dirt flow off like clockwork.
A convenient thing for folding T-shirts.
Portable thermal imager.
Liquid silicone. After opening the package, do the required form and after a day the shape you created will resemble rubber and will remain in that state forever.
A machine with a remote control, which is horizontal, vertical and even upside down due to the technology similar to a vacuum cleaner, it somehow sucks in air and because of this it is kept in positions that are unusual for us.
T-shirt with musical light. Very sensitive to sound, reacts to any sounds.
With this kit you will train your cat to use the toilet.
The joystick for the touch screen has a suction cup so as not to push a hole in the screen.
I barely found these on Ali on-screen joysticks for a sensor, although a little expensive...
Now the cards will serve you for a long time, since they are plastic and, accordingly, waterproof.
. Quite unusual, plus it is waterproof and dustproof.
, which counts the number of coins thrown into it.
We've heard about the sound that dogs are afraid of, so this cool thing does just that. There's also a flashlight there.
Iron for sealing packages.
Clock with magnetic substance. There's a magnet at the bottom. Cool little thing.
Sports speaker bracelet for wrist.
The light bulb that you will use to control the remote control. That's cool.
AA batteries, which can be charged via USB.
Some kind of jumpers or something. It would be interesting to try.
Now, almost everyone has a computer and they are often bought for children, so buy them a mouse-typewriter like this, they will be delighted, I’m sure. By the way, it is not expensive at all.
.
LED Shower Head.
Sneakers with fire lighting.
This kind of portfolio.
3D Rugs.
Bright superhero t shirts.
I wish I had this toy as a child - water gun, a regular bottle is screwed in.
Never had black notebooks? Then it’s worth purchasing, as they produce the most colorful drawings. But, of course, do not forget that you will need good markers.
This tool will make spaghetti out of whatever you put in it, just be careful.
Dumpling for one or two, with given device.
LED lights on a bike.
high power: lights a match and makes beautiful effects.
✓Mirror in the form of a MacBook.
✓Laser keyboard.
✓Eternal rose. If I'm not mistaken, I can live in this flask for about 2 years. For those who don't understand, there's a living rose there.
Quadcopter machine. Passability 100%.
Mug with tea bag wringer.
✓Drawing tablet, just one button to erase. Can be used as a reminder on the refrigerator.
✓Anti-slip rivets.
Now they won’t ask: “Why are you wearing a baseball cap in the evening?”, because this one will glow.
Charming Edison lamps.
Peel an apple quickly and beautifully with this “knife”.
Adapter for flash drives.
Two universal wrenches, after purchasing which you will no longer have to carry more than these two with you. They can also be used to screw in all sorts of different tubes, etc. thanks to good fixation.
Flexible extension for a screwdriver. Where you can’t reach it with a regular nozzle, you can get it with this one.
Portable water filter, you can drink directly from the reservoir, designed for 1000 liters.
This will squeeze out all the toothpaste to the very end.
A very huge ✓balloon.
Hah... it’s perfect for a joke, it’s especially interesting to see the reactions of mothers, grandmothers or people on the street.
20 strong flagella.
Using this device you can cut into slices like these.
, will show you the mileage and driving speed.
. The oil heats up and it rises, and after cooling at the top it falls again, thus creating a lava effect.
And here's another one, but this is a 3D lamp. I wonder how he displays the picture?
This will protect your laptop from overheating.
Socks that you can't put on in 5 seconds, as they have holes for each toe. But here they are simpler and cheaper. And a more summer option.
, easy to apply, easy to wash off. Where applicable? In life, because it’s fashionable now.
Although not cheap, the effect of 3D glasses is colossal.
Universal nozzle on a screwdriver that can tighten any shape of bolt, self-tapping screw and more. There are rod springs that themselves take the desired shape. A very practical thing.
– is also a fairly popular product today; it is often raffled off in various competitions. They say that you can lose stress by squeezing it.
Here's another option.
.
If your cat has already scratched all your corners, buy him 120 of these claw caps and the problem will be solved.
Can you solve a regular Rubik's cube? Then buy this one mirror cube, it needs to be collected from a state of complete chaos into an ordinary cube, and this will not be as easy as with a colored one.
If collected air mattress of this shape, you can make a full-fledged pizza, since there are fasteners on each piece.
100 colorful stickers.
Lovely 3D handbags in the shape of a cat.
Luxurious mat for the entire table for a keyboard and mouse in one.
The 2D bag looks like it was painted.
Window thermometer.
The thing is very expensive, but also quite interesting - a mini-safe with a combination lock.
Robot vacuum cleaner. By the way, for such an expensive item, there are quite a lot of orders from the seller.
Toothpaste dispenser.
Smart bracelet: counts steps, kilometers traveled, monitors your sleep, pulse, calories burned, prevents the loss of your phone and helps you find it, has a call reminder, alarm clock and some other functions. I really wanted it myself. I wonder how he counts his steps?
Shockproof, waterproof smartphone. Will be useful for extreme sports enthusiasts.
I don’t know why, but this fabric is in great demand.
This is for those who like to amuse themselves, or you can make a cool gift - custom figurine.
Ceramic knife, looks childish, but cuts like an adult, this is a hint that he is sharp.
Game "Janga". I'm sure you know what it is and how to play it.
100 sheets of colored paper. Maybe it will be useful to someone.
Electronic ultrasonic repeller: mice, mosquitoes, flies, etc.
Why not? Hoverboard on AliExpress. Moreover, the price is quite reasonable.

What can you buy on Aliexpress for 100-150 rubles?

Perhaps there are still people who have not heard of polymorph - this is a material that in its normal state resembles flexible and durable plastic, but as soon as it is placed and heated in hot water, then it becomes plasticine, from which you can give it different shapes.
Mechanical buttons for playing games on your phone.
Nothing new, but it might still be practical for someone to have such a small lighter in the shape of a cigarette.
from bends (5 pieces).
A towel that will keep you cool. The special structure of the fibers absorbs and releases more moisture.
Luminous pendant"Hourglass".
– as for me, it’s convenient. Just ordinary, often takes up more space.
and, by the way, the cheapest.
Knife: for banana. Divides into equal slices.
Or for an apple. Cuts out the core.
Metal cable on carabiners - an alternative to inconvenient rings on keys.
Beautiful bracelet.
Spoon with built-in squeeze.

For storing something (jewelry, nails, etc.).

Extreme matches with waterproof box.
A clear whistle.
A comb that can be used to neatly trim your beard.
for camping. By following the link you will understand how it works.
.
Handle with six rods.
will keep warm.
, who does not need staples, he fastens the sheets with the help of the staples themselves, that is, he makes some kind of lock between the sheets.
And here are the so-called Orbeez balls. You will receive small balls, but when you immerse them in water they will grow. Also available in diamond form or 5,000 pieces for five bucks.
Flower candle, light the top main wick, it begins to burn and the side petals gradually open to the music.

What can you order on AliExpress for $1.5 or 90 rubles?

Up to 80 rubles

Up to 70 rubles

Suitable for pranks - ✓artificial blood, she is very believable.
Here is the answer to the question: “How to insert 2 Sim cards and a flash drive at the same time?”, without making any sandwiches, respectively, without spoiling either the SIM card or the flash drive. Here's the solution. True, you will have to sacrifice a little convenience, but this can be hidden behind a case if you use one.
Red Banana Seeds
Luminous bracelet, but can be used as a case for a smartphone.
- a necessary thing for a hike.
– will save you from itching at the site of a mosquito bite.
And these stickers will help you hit the right keys at night (Russian English layout).
– changes its color depending on mood/emotions. It's more expensive, but also more interesting.
10 decorative tapes.
A cube that will decide the fate of a slave. And there are others there too.
, in which you can put fruit. A great invention.
Now bubble You will definitely succeed with this concentrate.
.
Feet for better laptop cooling.
✓Nose aligner. Of course, there are many people who have strong complexes about this, here’s the thing, it might be worth a try, especially cheap, if it doesn’t work, then put it on clothespins.
.
These cubes cool your drink after you take them. They are absolutely harmless, but the main thing is that they will not dilute your drink, as a melted ice cube does.
, they look very cool!
Durable threaded carabiner.
Oh, may our entire audience forgive me. But I want to show you the so-called “pisuir” for girls, which will allow you to do this while standing. Well, just beyond brilliant!
Mini tripod.

Up to 60 rubles

So, what can you buy on Aliexpress for 50 rubles or less?

Party cubes, the principle of operation is simple: put them on the stand, hit them and they will light up and burn.
Very cool stickers, delivered in a box, 40 pieces, many orders.
Universal mount for smartphone. It will work just fine with the tripod I suggested above.
I was shocked when I saw this plant in action; when an insect hits, the flower suddenly closes and begins to gradually digest the food. You can pick up a batch here.
Very cheap and very cool screwdriver keychain.
Maybe someone needs a strap.
This could definitely come in handy - sealed bags(100 pcs).
If you don't have enough light in your room, buy this one ✓double plinth and screw two light bulbs into it.
Inexpensive gloves.
. The two of you can listen to the music fully.
. They say that this Chinese development is effective.
Original stationery knife.
Pill pen. I've seen it and it's really cool.
, although I am categorically against smoking, but what can I do?
Chinese chopsticks made of non-rusting steel.
- a stinky prank.
for washing your hair.
With this thing, separating the yolk from the white will be incredibly easy.
. You can connect anything via USB to your smartphone. For example, a mouse or flash drive. (the picture is just an example)
. Helps you find the right button in the night.
Perhaps someone will find adapters for SIM cards or flash drives useful.
✓500 small rubber bands, for weaving bracelets.
✓Sensor to make your smartphone a remote control for everything.
. You can find many cases where it comes in handy.
10 Velcro
Charging keychain Not long, without a block, but always with you.
.
. To a club, to a party, probably the best thing.
Glowing pebbles- throw them into the aquarium or decorate the wall with them.
Ear and nose plugs to keep water out when swimming. Ear plugs can also be used to fall asleep. Of course, they won’t isolate you from all the noise, but it will be easier to fall asleep.
. You can use it to beautifully decorate the edges of paper or make a lot of these little hearts and pleasantly surprise your other half, for example. By the way, it makes holes very well.
Cheap USB extension cable.
I can offer the seeds of this pepper.
Or white cucumber seeds.
Funny ✓knife for stabbing. I saw it in action, it looks quite impressive.

By the way, if VK group for girls.

How to save money on purchases at Aliexpress?

Now let's talk about how to buy correctly so as not to overpay. To do this, you need to use the ePN cashback service. You may not have heard of it, and even if you have, you still follow this link, where I describe this service in detail and give a promotional code for registering for increased cashback.

Even though the site design has changed for 2019, the entire process remains the same as before.

As you understand, in order to save on orders by receiving cashback, you need to register with ePN:

In addition to everything, the service has a link generator into which you insert a link to the product and you will immediately be transferred to the product via ePN, which will give you the opportunity to receive cashback after the purchase.
If you are interested, then you can make sure that the service is the best for saving in Ali - or you can just take our word for it.

Conclusion

I hope that at least one thing interested you. And you will definitely make interesting purchases with Aliexpress, plus use the cashback service, and then use the money you save to buy something else. I ask you, if any product becomes more expensive or is inactive, please write a comment under this article. I will also keep an eye on this myself. Thank you for your attention. Shop right!

To return some of the money from purchases on AliExpress, as well as in other Chinese or Russian stores, of which, by the way, there are more than 1100 in total, I advise you to use the Epn Cashback cashback service. The highest return percentage, convenient work with the service, money can be withdrawn from as little as 20 cents.

Hello, dear reader! I am glad to welcome you to the expanses of our business magazine.

Recently, my colleagues and I thought about the question of what product is the most popular in Russia. I think every thinker sooner or later comes to mind this question. Personally, it began to torment me from the moment we decided to launch our online store, but that’s a different story.

Usually one question causes a series of subsequent ones, so today we will not only discuss the top selling goods in Russia, Ukraine and the CIS - we will also consider with you:

trending products in online sales;
what is in demand on bulletin boards (www.avito.ru);
top 10 purchased products worldwide;
which is currently being purchased by the Slavic brother in China (using the resource ru.aliexpress.com).

Purpose of this article– general development, expansion of consciousness. You will learn to analyze the demand for a product and its seasonality using publicly available Internet tools, and most importantly, you will be able to show off your new knowledge to your friends. Let's start!

Best selling product in Russia and Ukraine

This information is unlikely to help you find a niche for your store, but at least it is interesting. You have a minute to think for yourself which product is the best-selling product in Russia.

And no, the answer is not food, not cigarettes or even alcohol, but we buy it almost every time we go shopping at the store or market. In general, the purchase of this product occurs automatically. Did you guess it?

So, the title of the best-selling product in Russia goes to the usual plastic bag . Even on such a seemingly insignificant product you can make millions of rubles.

The world has already begun to realize that polyethylene products cause great harm to the environment. The problem is that polyethylene does not decompose for a long time, and this leads to the death of 1 million birds, 100,000 marine mammals and a huge number of schools of fish. In the USA and Europe, plastic bags have begun to be abandoned.

What to look for when choosing a product to sell?

If you are interested in a product for sale, you should go a different route. You should not look for the most popular product, which is bought by the population in “wagons”. We must first look at prospects and profitability - our product must also be prepared for unfavorable conditions, since economic crises are not uncommon now.

The list of the most purchased goods in Russia includes the following:

small household appliances;
electrical goods;
sanitary products;
everyday tools;
household chemicals;
clothing and shoes;
childen's goods;
other daily use products.

Let's go through the list of the most popular products:

meat (beef, pork, chicken, turkey);
semi-finished products;
chicken eggs;
frozen seafood (fish);
vegetable and butter;
cow's milk;
flour and pasta;
sugar and salt;
Black tea;
cereals (buckwheat, rice, millet, oats);
vegetables (potatoes, carrots, onions, cabbage);
apples, bananas.

Some things are in greater demand, some are in less demand. How to decide?

Focus on your interest and think about what is closest to your heart.
Everything is learned by comparison: in order to make a choice in favor of one product or another, analysis is needed (this will be discussed in a separate article).

This is beyond the scope of this article, so we will look at this problem in more detail another time. Now let’s start compiling a rating of the most purchased goods by Russians on the Internet. Go!

Top best-selling products on the Internet for 2017

The Internet is a large and interesting market, for three reasons:

Currently, Internet coverage in Russia is about 74%, with constant growth observed;
the share of users in the older age group is also increasing;
The mobile Internet audience is moving at warp speed (30-40% of people access our website from smartphones or tablets).

70% of all Russian Internet users accessed the network at least once from a mobile device – a year ago, for example, this value was 56%.

What is this rapid growth of the Internet leading to? Along with it, the demand for goods and services increases, and this is what you and I need. Next we will look at:

the most popular and popular products in online stores;
the most trendy and popular products on one-page websites today.

1. Search for goods in demand for an online store

In an attempt to track down the most in-demand and popular products in online stores that are best purchased by the public in 2016, we have come up with the following top 10 list.

Small household appliances are today the leader in online sales. The low price and compact size make this product almost ideal (but this product is not suitable for selling in your online store).
Perfumes and cosmetics .
Mobile devices.
Laptops and tablets.
Online gifts and toys.
Licensed software.
Clothes and shoes.
Books. Surprisingly, paper books are still popular. It would seem that they are expensive, and besides, there are many sites where you can download the literature of interest in electronic form for free. However, this does not prevent paper books from selling.
Book tickets online. You won’t be able to imagine how many planes are in the air right now (whenever you have a free minute, go to the website flightradar24.com - it will expand the boundaries of your consciousness).
Large home appliances.

Most of the products listed are not suitable if you are planning to open an online store from scratch. Problems and breakdowns can arise with equipment, and in order to make good money, you need to order in bulk. It is unrealistic to compete with large players who buy goods in bulk and sell them at prices typical for regular stores.

2. One-page website: what is it and why is it needed?

One-page website, landing page, landing page – these are all synonyms.

There is such a category as wow-products (in Russian wow = wow) - goods of impulse demand. Have you ever been walking past a store or kiosk, saw an advertisement for a product on TV or the Internet, and you immediately wanted to buy it, although before that you didn’t even know about its existence? There is a high probability that it was a product from this category. TV stores also often sell wow products. Let me give you examples:

effortless weight loss belt;
exercise machines that pump up muscles without your participation;
all kinds of water, light, fuel, etc. savers;
creams to enlarge something;
copies of brand watches, iPhones.

Are you familiar with the concept of CPA networks, affiliate marketing and traffic arbitrage? If not, there will be a separate detailed article about this. In short, a CPA network is an intermediary between a webmaster (the person who works with websites and traffic) and advertisers who have a product. They are ready to pay a commission to the webmaster for promoting and selling the product. CPA networks sell wow products through one-page websites. Remember the phrase that demand creates supply? In the case of these guys, it's the other way around.

Here is one of the many pater networks - http://m1-shop.ru/. After registration, following the link http://m1-shop.ru/ofers, the offered products will be available, which you can familiarize yourself with (about 300 offers). I will give 10 of them, which were top at the time of writing.

So, we present to your attention the top most popular products that are sold through one-page websites in large volumes.

Black Mask mask for blackheads and acne.
Solar Powered PowerBank.
Amst military wristwatch.
AB Gymnic belt.
MAC corrector.
Waist Trainer Corset.
Mangosteen – slimming syrup.
Klev activator FishHungry.
Hair spray Ultra Hair System.
Titan gel.

Some data from Avito - the largest message board in Russia

I tried to find information for 2016, but only came across the official report from two years earlier. Since there is no fish and no cancer, then we will talk about 2014. However, the information is interesting and useful, so there will be something to think about.

Conducting a study, Avito analysts found that site users skimped on 34.4 billion rubles in such product categories as:

personal belongings;
goods for home and garden;
hobbies and recreation;
Appliances;
goods for pets.

A third of the turnover was taken over by the categories “Personal belongings” and “Goods for home and garden” (6.5 and 5.5 billion rubles, respectively). Fun fact: Year-over-year sales in these categories grew almost identically, up 38.6% and 38.3%.

And the best-selling category of goods turned out to be “Consumer Electronics”: Avito sold laptops, computers, video and photo cameras, smartphones and other gadgets worth 15.2 billion rubles. The amount is not small, but when compared with the previous year, the increase is only 13.2%.

3.5 billion rubles were spent on “Hobbies and Recreation”, an increase of 47.4%. And they spared no expense on pets and spent 4.7 billion rubles: the annual growth was as much as 82%.

fan;
netbook;
swimsuit;
smartphone;
prom dress;
tent;
Yorkshire Terrier;
video card;

From this list we can conclude that demand is greatly influenced by the season.

How to analyze the seasonality of a product?

If you are reading this article because you are going to open an online store or start your own business, it is important not to make a mistake with the seasonality of the product.

Let's look at the product that is at the top of the list on Avito - a fan.

To analyze seasonality and demand, we will use the well-known service https://wordstat.yandex.ru/. It is designed to gauge user interest that can be applied to the product we have selected. Before you start, you must register/log in to the service. If you don’t want captchas to pop up all the time, it’s better to immediately disable adblock or its equivalent.

Next, we select the region that interests us (in my case, I look at data for Russia, Ukraine and other CIS countries). Next, I enter the request “buy a fan” into a special field, since it more accurately reflects the intent of users than just “fan.”

The service shows that over the past month there were 236,554 impressions for this request (wow, that’s pretty cool!). We can conclude that the product is in demand. Let me check the seasonality of this product! I just did a search “By words”, now I’ll switch the checkbox to “Query history” and see what happens. The graph shows that in 2016 the demand for fans doubled compared to last year (apparently, it is VERY hot this year). Thus, if you purchased fans and started selling them in the winter, most likely nothing would work out. Therefore, never buy a product without testing the demand!

Of course, the example I gave is obvious - it is clear that it is hot in the summer, and the demand for fans will be greater than in the cold season. However, not all products are so obvious. It is also better to look for niches where the graph is just starting to rise - it is better to prepare for the season in advance.

Rating of the most popular goods from China

It is difficult to determine the sales leader in the Chinese market, because everything is bought there in huge quantities. Have you ever ordered anything from China? Personally, I ordered a watch, a scale, a case for an e-reader, a bag, a UV lamp and all sorts of other things. If anyone doesn’t know, here are 2 sites where the bulk of the population of Russia, Ukraine and the CIS orders goods from China:

Aliexpress is more designed for retail purchases - here you can easily order goods in one copy. However, sometimes it is more profitable to buy a product in a regular online store than here.
Alibaba is a large wholesaler: prices for goods are much cheaper, but you will have to order in bulk. Often, delivery of goods costs several times more than its cost.

Cell phones;
clothing and footwear, including copies of world brands;
laptops and tablets;
Appliances;
computer components and accessories;
goods for sports and recreation;
bed dress;
furniture;
electrical goods;
equipment and machines.

Of course, the data does not reflect reality 100%, but the truth is somewhere nearby.

For women

For men

For children

Electronics

Credit card flash drive

Waterproof IPhone Case

Convenient wallet for iPhone

Sport

Our new article will tell you how to properly collaborate with a web studio and get the maximum result from this cooperation.

Our team and our clients used to be very sad people. We missed deadlines, and clients were dissatisfied with the quality. As a result, no one made money, and everyone took it out on each other.

Naturally, such a situation could not suit us. After long searches, meditations, prayers and rituals, we finally found the main cause of all our troubles - incomplete, contradictory technical specifications. After we changed the way we work on this it's crazy important document and were able to competently produce it for our clients - we all became happy. The company began to earn money, clients began to earn money and everyone began to smile more.

Mother Teresa once said: “To maintain happiness, it must be shared.” Following the behests of the great man, we share the found formula with the community.

Let’s say right away that since the work on the technical specifications is carried out both on the part of the client and on the part of the developer, recommendations are present for both parties. In this article we will consider recommendations to the customer. In the next article we will definitely consider recommendations for the performer.

What to do if the Contractors to whom you ordered a website screw up the project?

First, let's define what a successful project is? This is a project that at least repaid its costs within the planned period. All. Including hosting rental and the salary of your manager who populates the site.

So: If you cannot calculate the income from the project or the amount of costs, or if the project does not pay off, congratulations, you have “screwed it”.

Of course, you can accuse the developers of incompetence, replace them, or sue them. But according to our data, in the vast majority of cases this will definitely not lead to successful completion of the project on time. Moreover, by turning to other performers, you have a high chance of getting the same situation.

The fact is that a good, savvy customer can achieve the desired result even from a bad web studio, essentially acting as a work organizer for a poorly coordinated team. And an inexperienced customer who thinks that “you are professionals, do me good” will not get the desired result even by contacting a cool company.

It is important: To be guaranteed to get the desired result, you must professionally order a website.

What do you need to do to professionally order a website?

Most clients cannot cope with this paradox. “How can it be, I’m paying money! I must like the site!” Forget it. No one cares whether you, your wife, or a department in your company likes your website. The site should be liked by its visitors. The opinion of your wife or sister can only be taken into account if you decide to make money from them.

2. Well, introduce your client very well.

Damn it, we don’t even understand how some companies work and don’t know who buys their services. Remember the previous point? How do you plan to determine whether a website is good or bad if you don’t know who should like it?

No kidding. Every person is smart within their competence. I'm good at programming in PHP, but when it comes to whitewashing the walls, I'm a fool. Explain your business, your task, your work scheme, your specifics. Don't they ask you? Explain anyway. Refusing to listen? Come to the company's office and kill one programmer at a time until the manager listens to you.

4. Remember: programming is only 30% of the work on the project.

There are a lot of programmers on the market now. You can easily find a variety of them. But your customers care deeply about how well-designed the database or application architecture is. Moreover, most projects on the web, from a programming point of view, are relatively simple, typical things. Your customers can only be attracted by a competent marketing policy combined with thoughtful SEO. Only a well-thought-out interface can keep them on the site and ensure conversion. Only an experienced analyst can correctly reflect all the nuances of your business on your website. Never. Never order a website until diverse specialists have worked on your concept and compiled these documents.

5. Technical specifications without marketing analysis, prototypes of ALL interfaces, an SEO report and a detailed, specific, unambiguous description of each function is really just a piece of paper.

You can throw it away. Why? See previous paragraph. Moreover, you need to come to terms with the following facts:

No, you cannot create a marketing analysis yourself. Even if you worked as a marketer at Eldorado for 20 years. The web has its own specifics, you must have experience in this area.
No, you cannot create interface prototypes yourself. If only because it is a group work. Which necessarily involves: a technical specialist, designer, manager, marketer, SEO specialist. If you don’t have, for example, a technical specialist in your group, then you run the risk of developing an interface, the implementation of which will require disproportionately big money and effort.
No, you cannot create an SEO report yourself. However, most clients usually have no doubt about this.
And finally: no, you cannot write the terms of reference yourself. Because detailed description for you, for the programmer and for the court (in case of a critical situation) - these are three big differences. In short, stop looking for bad, non-working ways to reduce the cost of a project and do something useful.

6. Carefully read the documentation sent and take responsibility for key decisions.

You do the business. A web studio or programmer has his own business, with his own laws, which may not only be different, but also contradict your laws. The responsibility of the web studio is to provide you with the information contained in the technical specifications and reports. And your responsibility is to make the final decision and convey it to the executing company. Don't forget this.

Where is the happiness?

Happiness comes when you, having spent money, effort and time, observe the successful result of your labors. Because nothing is better than seeing the results of your efforts.

And remember: There's nothing worse than investing money, being negligent in your responsibilities as a client, and then feeling cheated.

Good luck to you and your projects!

Hello!

We present the results of a study conducted by DPDgroup together with Kantar TNS. Survey participants spoke about the prospects and trends of online shopping. This data will be useful for building a development strategy for an online store.

Who's buying?

Young people are expected to be the most active online shoppers in Russia. They study and publish reviews on social networks, and also use mobile gadgets to make purchases - more often than older people.
The lion's share of Russian residents aged 55 years and older make no more than two purchases per year in online stores.

What are they buying?

Respondents named the most popular product categories in e-commerce. The list is quite expected, there are no surprises here:

Cloth
Household appliances and electronics
Goods for beauty and health
The maximum growth potential is for goods from the “household appliances and electronics” category, as well as goods for sports and recreation.

The leadership of clothing and electronics is explained by the ease of purchase. The consumer knows that the smartphone looks the same in the online store and in the shopping center, and can study all its characteristics in advance. Therefore, there are no problems with the choice.

It’s the same with clothes: buyers know their size, brand, color, and rely on reviews. This is the most popular category of purchases.

The popularity of sporting goods is associated with active propaganda healthy image life. Many experts include online retailing of sports and leisure-related goods among the hottest trends. New brands (including Russian designer ones) are appearing on the market.

Also contributing to the popularity of sportswear is the fact that it has long gone beyond the scope of “only for the gym” - manufacturers present a wide range of products for Everyday life. Corrective sportswear (push-up), all kinds of accessories, etc. are becoming more and more relevant, which makes it possible for online stores to develop in many directions at once.

Products for sports and recreation are great for promotion with the help of popular bloggers.

Where do they buy?

79% of online shoppers from Russia choose “their” online stores: they regularly purchase goods on the same sites.
21% of buyers prefer to choose products from different online stores. This figure is 8% higher than the European average.

How do you rate your shopping experience?

76% of respondents rated their last online purchase experience as “easy.”
70% said they were completely satisfied with their customer experience.
82% strongly intend to purchase goods online in the future.
“40% of online shoppers explained that they may stop purchasing certain products online due to a number of circumstances. These are: fear of exceeding the budget and poor quality of delivery and returns.
2% of respondents returned their latest online purchases (most of these orders are from the appliances and electronics category).

The main complaints about delivery are too long terms and errors in ordering: the buyer received a completely different product than what he paid for.

What motivates you to make purchases?

94% of respondents named transparent and complete information about shipping costs as the most important factor in making a purchase.
For 92% of respondents, the possibility of free delivery from an online store was important.
91% of respondents appreciated the lack of hidden fees.
70% took advantage of free shipping on recent purchases.

A positive decision to make a purchase is also influenced by:

Providing full information about the cost of returning goods.
Possibility to choose evening delivery of goods at a certain time.
Select a delivery interval within an hour.
Order delivery on the day of order or the next day.
Real-time information about the delivery process.

What's holding you back from online shopping?

Negative reviews on social networks.
Lack of clear information about the delivery date of the order.
Lack of goods you want to buy.
Expensive, complex, or unclear return procedure.

How is the product delivered?

43% of respondents received their order through Russian Post.

17% ordered home delivery of goods.

16% of respondents received goods at delivery points.

On average, Russian online shoppers use 2.1 delivery locations. This is one of the highest rates in Europe.

What about foreign online stores?

69% of respondents purchased goods on foreign websites at least once.

The share of goods purchased abroad in the total volume of online purchases among respondents was 20.2%.

83% of overseas purchases were made in China.

Let us recall the main trends in the field of online shopping:

How more active person uses the Internet, the more likely it is that he will buy from online stores. He knows all the pitfalls, and therefore online shopping does not cause him fear or doubt.
People are more likely to purchase goods online if the purchase is standard or clear in advance. If you offer some exclusive product that has no analogue on the market yet, this may become a “threshold”, but it is quite surmountable, provided that you use the right content (testimonials, reviews, explanatory videos, and so on).
A buyer who prefers online shopping is willing to pay extra for convenience: reliable packaging, home delivery or courier, on certain days and times.
Searching for information about a product is increasingly being done “on the go” (in the literal sense of the word). Therefore, maximum investment and attention to adaptive versions of the online store and the convenience of shopping on mobile devices are required. According to Google, 66% to 78% of clicks on product ads across categories are made from smartphones or tablets. This fact cannot be ignored.

What do you think about this study? Share your opinion in the comments!

Economic activity aimed at purchasing and selling is a stable source of profit for many businessmen. The principles of trading are quite transparent (buy cheaper - sell more), however, as in any type of business, there are many pitfalls in successful sales.

Organizing your own business in trade

“To sell something unnecessary, you must first buy something unnecessary,” said the thrifty cat Matroskin in the famous cartoon. This simple truth also applies to entrepreneurship. The real goldmine is that this very “something unnecessary” may turn out to be extremely necessary for someone else, who will end up being a satisfied client. So, a primitive business scheme in the trade sector looks like this:

Determining a product that will be in demand. What to sell to make money? A well-built strategy will allow you to sell almost any product, but there are still certain trends that make sales easier. That is why preliminary marketing research of the market will be useful.

Purchasing a trial batch of goods or searching for a supplier who is ready to work on the dropshipping model (direct delivery from the supplier to the end consumer, bypassing the intermediary who is looking for customers).

Direct sale of goods (already with a markup) to the end consumer. The organization of trade can be different: through the Internet or a real retail outlet, among friends (many network marketing structures were initially built on this principle).

There is another option for organizing a business in the trade sector: production of goods with subsequent distribution wholesale or retail. What can you sell this way? Products in demand self made, you can organize a small home cafe with delivery, sell kvass or home-made beer, agricultural products and everything that can be “produced” without the need to rent production facilities.

Reselling goods from bulletin boards via the Internet

What can you sell online? The once very popular way of earning money without investments on the World Wide Web involves searching for goods that the owners sell at a low price, with subsequent resale at an adequate or even slightly inflated price. A salesperson who seeks to earn money in this way must be not only a good, but also a universal “salesman.” You can find a wide variety of “lots” on countless bulletin boards, and limiting yourself to only one type of product means obviously losing some of your profits.

Another option for such a business, which over time can be developed into a full-fledged online store, involves concentrating on only one category of goods, which, as a rule, is clothing. Many thrift, consignment, or stock stores can offer decent items at very low prices. Minor repairs, additional washing, perhaps adding some decorative details - and the item can be sold at a premium. High-quality photos and your own group on a social network or even an entire online store with single copies of dresses, T-shirts or jeans will help you organize trade turnover.

Sale of goods from abroad in Russia

The widespread spread of the Internet and e-commerce, globalization and the “erasing of borders” have made trade possible not only between large corporations from different countries, but also by wholesalers or retailers and end customers. Platforms where a variety of goods can be purchased at a very low price from the manufacturer (Chinese online stores) are known to many today, but even in the twenty-first century, users are often afraid to buy through the World Wide Web, and even literally on the other side of the Earth.

By ordering a small batch, for example on AliExpress orTinydeal, you can make a good markup and sell the product in Russia at a good profit.But what is profitable to sell in Russia now? Wholesale sales in this business only pay off for trendy items or equipment. It is better to purchase other goods in small quantities.

Selling information products: money “out of nothing”

You can make money in e-commerce without financial investments. Information businessmen today make a lot of money from e-books, manuals, coaching (consulting and training), collections of lessons and similar training materials. You can sell both your own information products and others (through affiliate programs). In the latter case, the seller receives a percentage of the author's profit.

How to sell a product that “cannot be held in your hands”? The implementation of information products involves promoting a personal brand, creating your own web resource, active work on social networks and cooperation with popular sites on the same topic. All that is required of a novice businessman is to select and correctly place advertising materials, as well as answer questions from potential clients in a timely manner.

Organization and launch of your own online store

A more serious project is launching an online store. In this case, you will need to draw up a business plan, find suppliers, organize a warehouse, perhaps even an office and a call center, develop a website, hire a specialist who will deal with administration, filling the online store with goods, promotion in search engines, and social networks and many many others. Such projects pay for themselves in different period— it all depends on the correctly chosen niche and the implementation of the idea. You can earn large sums even in a month if the idea is of interest to the online community.

What to sell to make money? According to statistics, Russian residents most often buy computer equipment and electronics on the Internet. By the way, the profile of purchases on foreign sites is significantly different, as shown by the data presented below in the form of summary graphs.

A hobby that can bring good income

Handmade products deserve special attention, the margin on which can even reach 500% of the cost - it all depends on the skill of the manufacturer and the originality of the product. What can you sell? Embroidered paintings, amulets, knitted items (a special method is used for comfortable children's clothing or costumes for baby photo shoots), bags, toys and accessories - this is only a small part of the possible options. Hygiene products (decorative or “promotional” soap, natural shampoos, scrubs), cosmetics, notepads and diaries, restored furniture, and wedding paraphernalia are in demand. On the eve of May 9, craftswomen sell kanzashi in the colors of the St. George ribbon, and before the Day of Knowledge - bouquets of sweets.

Opening your own store or outlet

Opening a retail outlet involves much more nuances. The entrepreneur will have to register, purchase or rent suitable premises (not forgetting that the location of the store also has a direct impact on profits), organize deliveries, communicate with many authorities, obtain all the necessary permits, hire personnel, and so on. Trading enterprises require constant monitoring by the manager (owner), but with the right approach, you can get much greater profits.

Selecting a suitable product for sale

Affects future earnings right choice goods. What can you sell? It is necessary to conduct market research to find out which products the demand for is not met by the existing supply. It is often profitable to sell everyday goods (we are talking about convenience stores), second-hand items, medicines or children's products. In big cities, branded clothing or health food stores are popular. It is profitable to sell pet products, cosmetics, and alcohol.

Features of trade in consumer goods

Consumer goods include personal hygiene products and items, light bulbs, batteries, household chemicals and other items that are frequently purchased. This also includes some food products (in packaging), pet products, plastic products or paper/cardboard. Such products are used daily (or very often), are presented in a wide range and at an affordable price. Features include an extremely wide audience of buyers and fast implementation. Purchases of this category of products are divided into everyday purchases, in reserve and for entertaining guests at home.

FMCG products in most cases do not require a carefully thought out marketing strategy. Success factors in this trade segment are:

convenient location of the outlet (in crowded places: near bus stops public transport or in residential areas);

a wide range of everyday goods, availability of analogues;

affordable pricing policy and development of a package of additional options for regular customers (introduction of discount cards, gifts).

The most profitable product options for sale

What can be sold profitably? The largest markup is placed on those categories of goods that are in high demand. Large sums are earned by those who manage to find a supplier and organize sales of any product at low cost in conditions of high demand. What to sell to earn high margins:

Flowers. The profit of flower shops during the holidays and holidays can reach astronomical amounts. Considering that roses, for example, somewhere in Ecuador cost about 30 kopecks apiece, and in Russia they sell for at least 100 rubles, you can “win” a significant amount. A significant disadvantage of such a product, however, is its fragility.

Bijouterie. Jewelry and accessories are quite cost-effective, the markup on which can reach about three hundred percent. The margin can be several hundred or even thousands of rubles, and demand remains consistently high.

Beverages. Extra charge for loose tea or coffee, drinking water bottled drinks or drinks in street cafes can reach one hundred, two hundred or even five hundred percent. Good margins are made on milkshakes or refreshing drinks. Business does not lose prospects with cold weather: in winter you can sell hot tea or coffee.

Popcorn, gummies, cotton candy, ice cream and other sweets. Cost of raw materials for products sold in shopping centers, parks and other places of mass gathering and recreation of people, ten times lower than the cost of ready-made popcorn or cotton candy. During the season, you can get significant benefits by selling sweets.

Handmade. In a society that promotes the ideals of difference and individuality, exclusive products are in very high demand. It is quite difficult to estimate the cost of such things (especially for those who are far from creative), so the seller can increase the price quite significantly. Demand is for both handmade jewelry, accessories, cosmetics and hygiene products or clothing, as well as updated furniture or interior items.

Cosmetics (including handmade hygiene products). The cost of cosmetic products sold in stores, as a rule, does not exceed 20% market value. The rest of the final price consists of advertising and transportation costs, as well as beautiful packaging.

Greeting cards and holiday paraphernalia in general. Products that are sold at unreasonably inflated prices, such as helium balloons or cardboard cards, actually cost only about ten to thirty rubles, while the minimum price tag is already one hundred to two hundred rubles.

Trendy things. You can expect really high profits if you manage to catch the trend. Once upon a time, talking hamsters were popular, later - transparent bottles for drinks My bottle, the demand for things, for example, with comic book characters, was more stable. You can also make customized T-shirts and sell them. Printing on linen bags is in demand. True, wholesale sales will not bring results here.

Accompanying services. Related services include furniture assembly services (for furniture stores), repairs household appliances(for sellers of small household appliances), refilling cartridges (for office supply stores or copying/printing points) and the like.

Of course, not all high-margin products allow you to earn large sums quite consistently. But the right approach and innate instinct solve many problems associated with organizing your own successful business.