Hisense TVs: characteristics and descriptions of the best models. About HISENSE Hisense air conditioners: history of the production of climate control equipment
Russian consumers only recently heard about the Chinese company Hisense. Meanwhile, its history began back in 1969, and today Hisense has become one of the world's leading electronics manufacturers, and in China, Australia and South Africa the brand is a leader in the TV market and is at the top in the production of refrigerators and air conditioning systems.
Hisense: high-tech Chinese technology on Russian market
Domestic users are accustomed to believing that Chinese brands- this is something very inexpensive with quality at the “What if you’re lucky?” level. But Hisense breaks down stereotypes - it offers premium-level equipment, in which there is a place for innovative technologies, but there are no compromises.
The company has over 860 technologies and developments, its own laboratories, research and innovation centers, as well as 18 enterprises scattered around the world, from the Netherlands to Chinese provinces, and 4 international production sites, as well as a strategic partnership with MIT Media Lab . Last year, Hisense's turnover was $16.43 billion, with foreign markets accounting for approximately 1/4 of the share.
Other facts may indicate Hisense’s serious intentions. So, in 2015, the company bought a production site for the production of Sharp TVs in Mexico in order to produce them under this brand in North and South America. Last year, the Chinese corporation acquired Toshiba's display and TV division, thereby further expanding its influence in this market. And most recently, a controlling stake in Gorenje was purchased. Now Hisense plans to increase its turnover in Europe and, in particular, in the Russian market, developing such areas as sales of televisions, refrigerators, washing machines and air conditioners. The brand also has plans to sell its own line of smartphones.
Official sales of Hisense products in the Russian Federation began last year, and in April 2018 the Russian representative office of the brand opened. In addition, Hisense was the official sponsor of this year's FIFA World Cup. In order to provide warranty service for equipment, 150 authorized service centers of the brand have already been opened in Russia (the products are covered by an official warranty), and there is also a free information center for buyers. Further expansion of the network is also planned, mainly to the Far East.
Let's look at the most interesting products with which the company has already entered the Russian market.
Hisense 4K Ultra HD Smart Laser TV System
At the end of last year, the company presented a truly innovative and unique product - the Hisense 4K Ultra HD Smart Laser TV, which, to be precise, should not be formally called a TV. Rather, it is a system that combines a screen, an ultra-short throw laser projector, and acoustics. In fact, we have a ready-made home theater in front of us.
The projector is based on a TI DLP 4K UHD DMD chip, the brightness of the reproduced image can reach 3000 cd/m², and the resource of such a projector is several times higher than that of a standard analogue (the lamp operates for 25,000 hours). The picture resolution, as the name implies, reaches 4K (3840x2160 pixels), and there is also a scaling technology that allows you to increase image quality to 4K, while maintaining the clarity of details as much as possible.
The screen diagonal is 80–100 inches, the resolution is 3840x2160 pixels, and the viewing angles are 178°. Also included is a 60W Harman Kardon wireless subwoofer, plus the projector has its own acoustic system from two speakers of 10 W each.
The system implements smart TV - the proprietary, fairly simple VIDAA U2 interface can be configured by the user as desired. The platform allows you to duplicate images from a smartphone or tablet on a large screen, as well as play multimedia content from other devices. Accordingly, the smartphone itself can also be used as a remote control.
TV Hisense H75U9A
Hisense's U9A TV series belongs to the premium segment and is represented by a 75-inch model. The screen resolution is 3840x2160 pixels, and the peak image brightness reaches 2500 cd/m². This ULED TV uses the company's Prime Array Backlight LED backlight to reduce glare. In essence, this is a type of direct backlight, but the diodes are placed very closely together, making the backlight itself bright, energy efficient and with a long LED life.
Technology is also present here quantum dots Quantum Dot Colour, providing perfect color rendering. There is support for HDR Supreme, which includes HDR 10 and HLG standards for broadcast television. Ultra Motion Plus technology is responsible for smooth movements in dynamic scenes, and the Dolby Audio system is responsible for sound.
Let's say a few words about the design: edge-to-edge frames and an interesting metal footrest along the entire length of the panel allow you not to be distracted from the main thing, i.e. from beautiful picture on the screen, and at the same time look very modern and stylish.
The cost of such a TV is 300,000 rubles. - when compared with the flagship models of more famous competitors, then this offer is more than profitable.
TVs Hisense H50U7A/H55U7A/H65U7A
Another flagship, but more affordable line of ULED TVs from Hisense is the U7A. The models here have a smaller diagonal than the U9A series: now the line includes three TVs, 50-, 55- and 65-inch. They are also made in a “frameless” design, but differ in a more classic shape of the stand-leg.
All three models have 4K picture resolution and delight with their decent brightness and contrast: Ultra Dimming technologies work to maintain High Quality image and Depth Enhancer to automatically adjust dynamic contrast. The Elite Backlight system (a type of side lighting with local dimming) is used for illumination. HDR 10 supported.
As a smart TV platform, there is a proprietary VIDAA U interface, as in the U9A series, with easy setup and the ability to control from a smartphone.
TVs of this line are more affordable - their prices start from 57,000 rubles. for the 50-inch model.
Refrigerator Hisense RQ-56WC4SAW
In addition to TVs, decent refrigerators are also produced under the Hisense brand - four-door, classic two-door and chest freezers. The new four-door refrigerator Hisense RQ-56WC4SAW has a laconic and at the same time premium design with a glass coating - it looks very attractive. Despite the impressive volume (432 liters, of which 290 liters is the volume of the refrigerator compartment), the width of the device is 79.4 cm compared to the standard 91 cm, and this difference can be very important when installed in a small kitchen.
Defrosting occurs using Total No Frost technology (automatically in all chambers), and for freezing a double cooling system is used, when the temperature in different compartments is regulated separately. There's multi-threaded cooling, an ice maker, vacation and super-freeze functions, and 15-hour keep-cold functions - all modern features are in place. There is also an LED display for setting parameters and LED backlighting. By the way, unlike many refrigerators, there are not two, but three storage zones - in one of the lower compartments the temperature ranges from –5° to –18°, and in the second – from –15° to –25°. This is convenient: you can keep food in them different conditions storage
With such a “filling”, the cost of the refrigerator is 89,990 rubles, when competitors’ prices start from 120,000 rubles, it seems very pleasant.
Washing machine Hisense WFBL7014V
Hisense washing machines also please with their affordable price (from 29,990 rubles) and at the same time the presence of all the necessary and modern functions. Thus, the WFBL7014V model has a specially enlarged loading hatch to make it more convenient for the user; there are many washing modes from children's to sportswear; The manufacturer did not forget about additional features, for example, you can add forgotten laundry to the machine by pausing the wash.
There was also a special drum design - this is now practiced by many brands. In the case of Hisense, it uses Snowflake Drum System technology. The name is telling - the holes resemble snowflakes in appearance, which allows the detergent to be well distributed throughout the drum and the laundry is washed better, without tearing or wearing out. There is also a special mode for cleaning the drum itself.
It is also worth expressing respect to the manufacturer for using an inverter motor, which reduces friction and extends the life of the equipment, not to mention the fact that the noise level during operation is reduced. A nice bonus is that it saves electricity; the device operates according to energy efficiency class A+++.
The control is carried out using an LED display, but the machine also has “smart” functions: the user can install an application on a smartphone and control the washing parameters from there.
About Hisense
Founded in 1969 as a small radio manufacturing company, the company Hisense has been demonstrating growth in many areas of business for many years. Thanks to new technologies being introduced and excellent quality products, today Hisense is one of the leading brands in China.
In addition to the production of climate control equipment Hisense has over 20 subsidiaries engaged in the development and production of telecommunications, multimedia equipment and home appliances, including household refrigerators and washing machines. A precise and well-developed strategy has allowed Hisense to become one of the world leaders in technical innovation.
The functionality and reliability of any equipment are largely determined by the level of research and design work, production equipment, the presence of an effective quality control system - in other words, the development of the production base. That is why HISENSE Corporation pays constant attention to the development and modernization of its factories. Currently, three specialized factories located in China are engaged in the production of HISENSE air conditioning systems. All of them have a full range of laboratories certified by independent organizations.
The corporation structure includes 7 large scientific and technological centers located in China, Europe and the USA, with a total staff of more than 3,800 engineers who create and implement innovations and technologies from Hisense into production.The company has its headquarters in North America, Europe, Australia, Africa, Southeast Asia. Hisense partners and distributors provide product distribution and service in many countries around the world.
Hisense has inherited a centuries-old ethical tradition of cooperation based on healthy cooperation and fair competition. The company respects and treats business partners with loyalty. Hisense has joint ventures with such global brands as Whirlpool, IBM and Hitachi, with which it cooperates in a wide range of technology development, production, research and marketing.
Our own developments in the field of air conditioning systems and inverter technologies, as well as quality control of components and assembly, ensure high reliability of the equipment. Hisense air conditioners are equipped with Japanese Toshiba and Hitachi compressors, which ensures trouble-free operation of the external unit. Warranty for air conditioning systems Hisense is 3 years, subject to scheduled maintenance at an authorized service center within 2 years after purchase.
HISENSE standards for wall-mounted split systems
All HISENSE wall-mounted split air conditioning systems include a number of features that increase efficiency and ease of use.
4D AUTO Air
Vertical and horizontal automatic distribution of air flow, the ability to distribute air evenly throughout the room, or precise redirection to the required point.
IFEEL function
The temperature sensor located directly in the control panel and the ability to switch the logic of the air conditioner to measure temperature with this sensor make it possible to provide accurate temperature directly at the place where a person is staying.
Also among the advantages of wall-mounted split systems are low noise levels, a filter system for comprehensive air purification, and high energy efficiency.
Energy efficiency
The energy efficiency of equipment is becoming an increasingly important indicator every year. If previously high values of this indicator indicated the quality of equipment and a high technological level, now energy efficiency is becoming important economic factor when making a purchase decision, as it directly affects the costs of operating air conditioning systems.
At the moment, there are several classifications of energy efficiency of split-type air conditioning systems (split systems). All HISENSE air conditioners offered in Russia correspond to or exceed the class "A" range of the Russian classification system. Premium DC Inverter HISENSE air conditioning systems offered in Russia have class "A++" of the European classification system.
To learn more about the functions of HISENSE air conditioners, please contact
to the information material via the link.
Some of the technologies introduced in the range of wall-mounted split systems:
Power compensation technology
Intelligent defrosting system for the external unit "Smart Defrost"
Plasma air purification "Cold Plasma Ion Generator"
At the end of 2017, one of the leading corporations in China, Hisense, entered the Russian consumer electronics market. The history of Hisense began in 1969 at a factory for the production of radio accessories in the city of Qingdao and the first device under the new brand was the Red Lantern radio.
Soon, however, Hisense already began making televisions - and, as soon as the Chinese government lifted restrictions on the production of this type of equipment, it became one of the leaders in the domestic market. From its earliest years, the company has been licensing foreign technologies and using them in its production - both Japanese (Hitachi, Lucent, Matsushita, Sanyo, Toshiba) and American (NEC, Qualcomm).
Hisense has maintained its leading position in TV production in the Chinese market for 14 years in a row, where it has received top 10 brand awards multiple times. The company was also selected as one of the top 10 manufacturing companies under the leadership of the Chinese government. But times are changing - today Hisense buys not the technology of Japanese giants, but entire companies. In 2017, a 95 percent stake in Toshiba Visual Solutions, an international division of Toshiba that produces televisions and multimedia displays, was purchased. And even earlier, in 2015, Hisense acquired the right to sell in the markets of Northern and South America their televisions under the Sharp brand.
These steps, along with the continuous expansion of production space and turnover, have led to the company already occupying 4th place in the TV market worldwide (with a market share of 6.1% in money and 5.9% in pieces).
And it's not just TVs in Hisense's portfolio. Today, Hisense is actively developing a family of large household appliances: washing machines, refrigerators (Hisense and Ronshen brands), as well as air conditioners under the Hisense and Kelon brands
In the future, in addition to household appliances, the company plans to present smartphones under its own name, which have long been sold in the Asian and European markets. In particular, every year you can find a large Hisense stand at the largest European tech exhibition IFA, where smartphones occupy a significant share. Hisense also regularly comes to MWC - this year the company showed there its brilliant, literally “frameless” Infinity H11 Pro.
A few words about the TVs presented in Russia in 2018. This is not a couple of models locally presented in several networks, but a full-fledged family: from the budget A5100 models with a diagonal of 32-42 inches to the NU8700 series (and its replacement U7A, developed specifically for the 2018 FIFA World Cup) and U9A with a diagonal up to 75 inches. All these are LCD TVs with resolutions ranging from HD (1280 × 720 pixels) to 4K (3840 × 2160 pixels). An extensive Smart TV system, HDR and local backlighting on older models, wireless connection - all the features inherent in modern TVs are in place.
The Hisense Laser TV with a diagonal of 80 to 100 inches stands out. Essentially, we are talking about a hybrid of a TV and an ultra-short throw projector that forms an image using a Texas Instruments DLP processor and focuses it using a system of lasers and lenses on a matte screen that comes with the kit. At CES this year, the company introduced a Laser TV model up to 150 inches. Also, two speakers and a subwoofer are supplied with the Laser TV system, which allows you to get a decent sound level along with a rich picture in 4K resolution. In fact, this is a complete home theater system already assembled, which does not require sophisticated installation. The screen is only about 2 cm thick and can be placed anywhere in the room; no special connection or outlet is required. And the subwoofer connects to the system wirelessly. The Laser TV console is installed at a distance of only 19 cm from the screen. A special feature of the Laser TV console is that its resource is 4-5 times higher than that of a conventional lamp projector. You can watch such a huge TV comfortably from a fairly short distance (which significantly distinguishes it from any other LED TV).
The most important thing to understand about Hisense is that it is not so much a brand or a group of brands, but rather a manufacturing company that has powerful production facilities: 13 factories in China and its own complexes in Egypt, Mexico, Hungary, South Africa, Algeria and France. In addition, Hisense has 12 R&D centers in various countries world, including in the USA - this is how the company turned from a small factory producing radios into a transnational corporation. The company's turnover in 2017 amounted to 16.4 billion dollars, of which about 4.2 billion were provided by foreign markets.
Yes, as you can see, the domestic market still brings the majority of Hisense’s profit, but it has no intention of remaining a company “for internal consumption.” Since 2013, the company decided to enter foreign markets. In 2017, in addition to purchasing Toshiba's TV division, Hisense made another important move - it opened a Russian office, which became the company's 18th division outside of China, and began official sales in the Russian market. First of all, the company plans to promote the TV category in Russia - its strong point. Hisense plans to take up to 5% of this market in the next 1-2 years.
Company was founded in China in 1969. The head office is still located in China in Qingdao, but the factorieslocated all over the world. The company's annual turnover reaches $13 billion, and the number of employees is 75,000 people.
Assortment produced by the companyproducts are wide: televisions, refrigerators, climate control equipment, Cell phones, washing machines and much more. And the quality of each model is at the highest level. The award confirms this "ChinaQualityAward" is a Chinese government award given by Hisense I've received it twice already.
The first air conditioner fromwas released in 1988, and 9 years later an inverter split system was released - the first in China. All subsequent time, the company has been improving the “filling” of climate control equipment, using the latest developments and technologies. In 2010begins to cooperate with companies RyosanCompany (Japan) and DigiPowertechnology (Hong Kong) to jointly create a laboratory for the research and development of controllers for air conditioners, modeling compressors and inverter control systems.
The result of this cooperation in 2011 is the world's first air conditioner with the thinnest indoor unit with a thickness of 11.3 cm. By 2013becomes the owner of more than 400 patents for inventions in the field of climate control equipment.
The main activity of the companyis the contribution and development of scientific and research work in the field of development of climate control equipment. Since 2004, this activity has been raised to the state level and is carried out jointly with ministries. Research laboratories are currently located not only in China, but also in the USA and Europe.
Air conditioners from have many advantages compared to their analogues:
- function of creating a comfortable microclimate: the system automatically monitors the temperature that is comfortable for the owner. It is based on a group of sensors that record the settings of air conditioners and analyze them;
- unique air purification system 4D AirProtection: air defense filter, active carbon filter, catechin filter, ionizer. Passing through all these stages, the air is cleaned of dust, bacteria, viruses, mold spores, unpleasant odors and is saturated with ions;
- special blinds. Their angle is wider than regular ones, which allows for increased air flow;
- automatic restart function. In the event of a power failure, the air conditioner will automatically switch to the operating mode that was configured before the failure;
- general functions: heating, cooling, ventilation, dehumidification mode;
- 3D hood. Air is taken in from three sides simultaneously, which allows you to quickly set the desired temperature in the room;
- The reduced noise level allows the split system to continue operating even at night.
List the advantages of air conditioners fromyou can endlessly, but the most important advantage of the company is that it does not stop there and continues research and implementation the latest developments into your products. Today brand productsis a synonym for reliability and high quality.
You can increasingly find electronic equipment under the brand on the shelves of shops and supermarketsHisense. TVs,Cell phonesand other Appliances sold under this brand. It is the first group of devices that will be discussed further.
Briefly about the company
Any product can boast a good balance of cost and technical specificationsHisense TV. Manufacturerstrives to make its products as accessible as possible due to a significantly reduced price tag. At the same time, their characteristics are practically in no way inferior to more expensive competing devices. The headquarters of this company is located in China, and in the local market it has already proven itself only on the good side. Further development This brand led to the fact that the Celestial market alone was not enough, so the company’s management decided to enter the international level. This, in turn, led to the appearance of similar products on store shelves in the domestic market.
Distribution of TVs by niches
Hisense TVs are divided into three large niches, regardless of screen diagonal. ReviewTheir model range is divided into the following groups:
Entry-level multimedia devices. In this case, the output image format corresponds to HD quality (that is, 1366x768). In most cases they do not have a separate operating system and the functionality is significantly reduced due to the lack of Smart TV.
Mid-level television devices display images in a resolution of 1920x1080. Also in this case, they are almost universally equipped with a separate operating system and, of course, the “Smart TV” function is fully implemented.
Representatives of the premium level are able to display images in “4K”. Otherwise, the parameters in this case are almost identical to middle-class devices.
Control panels
The solutions cannot stand out as anything remarkable compared to their analogues in terms of the control panel. Hisense. TVs of this brand are equipped with a typical remote control, which has the following groups of buttons:
Digital, which provide the fastest possible transition between channels.
Navigation - allow you to move between menu items.
Functional. Their main purpose is to perform certain operations, for example, calling up a menu.
Economy class
32M2160 is the most affordable model Hisense. TVs , as already noted, have a modest cost and acceptable technical specifications. And in this case, such a statement is more than true. The price of this device is really affordable and is about 10,000 rubles. Its diagonal is 32 inches, and its resolution is 1366x768. Separately, it should be noted that the viewing angles in this case are reduced to 70 0, and this is a key disadvantage of this model. It does not have a special operating system. This solution is most optimally used when creating information or advertising panels in in public places. It is not recommended to use it at home: it is too modest specifications.
Average level
They differ radically in better side branded mid-range devicesHisense. TVs, reviewsThis is confirmed by having improved technical characteristics. An example is model 39N2170PW. Its current cost is 20,000 rubles. The format of broadcast programs can even be FullHD (that is, 1920x1080). The viewing angles are increased, and the screen diagonal is 39 inches. Android is also used as the operating system, and in this case the SmartTV function is fully implemented and without any restrictions. The result is an excellent balance of price and technical parameters. Therefore, it is already justified to use such a TV at home.
The most premium solutions
There are also premium TVs in the model range of this manufacturer, including the 43N3000UW. Their key difference from younger models is that the format of broadcast programs can even be “4K”. It also has an improved tuner, which, in addition to regular and cable broadcasts, can also receive satellite broadcasts. It should be specially noted, which may have a truncated set of buttons. In this case there are only navigation keys. Responsible for everything else software. Like mid-level solutions, this TV is also suitable for creating a universal multimedia center at home.
Brief setup procedure
The setup procedure in this case consists of the following sequential steps:
We remove the television device from the box. We carry out its complete installation.
We implement device switching in full. The wire with the television signal is connected to the socket labeled ANT IN. And the multimedia system power supply cable goes to the power connector. In some cases, when using twisted pair to receive information from a computer network, we also connect it to a television device. In this case, the RJ-45 port is already used.
The next step is to turn on the device. After this, set the current date and time values.
Then go to the settings menuHisense TV. How to set up channelsin this case? And it's very simple. Select the “Channels” sub-item and activate the “Auto search” mode in it. Next, set the type of TV signal source (regular antenna, satellite, cable operator) and launch this operation. Upon completion, you need to save the channel list. If the device does not support Smart TV, then the setup is complete. Otherwise, set the network connection parameters and install all the necessary applications.
Reviews. Price
Novelty is the main drawback of any branded equipmentHisense. TVs, reviewsthey pay attention to this and have excellent technical parameters and specifications. Moreover, their cost is significantly lower than that of similar devices from more well-known brands, which include LG or Samsung. With reliability and functionality, they are also in perfect order. So it turns out that the main limiting factor in this case is the obscurity of the company itself. But this issue can be easily resolved with the help of a large advertising campaign. This is exactly how owners characterize TVs of this brand in their reviews. The cost of entry-level devices is in the range of 10,000-17,000 rubles. The middle class can already be purchased for 20,000-27,000 rubles, and the premium class - 30,000 rubles or more.
Results
This is how wonderful and affordable the branded equipment turned out to be Hisense. TVs in this case they are really high quality and are perfect for all possible applications. Moreover, this is not only home use, but also, for example, advertising panels or information boards. Moreover, the low cost only contributes to this.
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